Managing all functions of Merchandise Planning ,Allocation, Inventory Management and Financial Master Plans including 5 countries (RUSSIA-TURKEY-UKRAIN-BELARUS-ROMANIA ) 450 Stores with almost 400.000.000 USD buying budget and 120.000.000 USD OTB budget in a financial year. As HR Management , being responsible for almost 52 people who are working in the Center of the Company HQ . • Just completed the Project “Markdown Optimization and Demand Forecasting “ with Deloitte Company aiming to increase efficiency of Markdowns therefore increasing profitibility. • Also completed Project which name is “ Reorganising Of Merchandising Functions and Organization Chart in Colin’s Global ” with Deloitte Company as a Project Leader in the company. Identified all cross-functional managerial levels and processes in Category Management and Merchandise Planning positions in the centre of the company aiming more clear business process to improve effectiveness . • Standardized planning policies and procedures across 5 Countries which, in combination with planning managerial reports , process optimization and personnel restructuring. • Transformed LFL sales trends from 10% to a 25% in Turkey , from 5% to 20% in Russia and 10% to a 30 % in Ukrain improving Product Management & Price Management side in the centre of the Company. • Engaged new department as “Merchandise Budgeting & Planning “ which is responsible for all Strategic Master Merchandising Financial plans for 5 countries as a retail side and 10 countries as a Wholesale organization and being responsible for all Management Reports in the centre of the company. • Implemented new software programmes about “Initial Allocation”, “Replenishment “ and “Price Management” in the centre of the company boosting seasonally inventory turnover rate from 3,2 to 4,2 . RESULTS: 2012 - 2015 • YTD: 96% of top-line sales • Sales Global : Growth from last year, 22.6% • Gross Profit Global : 45.8% to 49.6% • Net Profit Global : 3.2% of sales to 5.6%, growth • LFL Global : 8.8% to 22.5 %

Managing all functions of Merchandise Planning , Inventory Management and Financial Master Plans in Russia with 200 Stores with 300.000.000 USD buying and OTB budget and managing 12 working stuff and 3 Managers direct reported. • Devised and deployed a formalized merchandise planning framework, including clear policies, procedures, and an automatic replenishment system to effectively navigate rapid growth in the Fashion Retail market division. • Reorganised of the structure of planning organization chart reducing the number of people from 18 to 12 within one year. • Increased the inventory turnover rate from 2.6 to 4 within 2 years analysing and aging the stocks of the company and optimising the price of the products. • Generating incisive analytical reports to guide Planning teams in terms of assortment, space, and gross profit and to isolate emergent opportunities and areas for improvement. RESULTS: 2010 - 2012 • YTD: 98% of top-line sales • Sales : Growth from last year, 25% • Gross Profit : 47% to 49.7% • Net Profit : 6.2% of sales to 8.8%, growth • LFL : 5.8% to 12 %

Retained to lead strategic planning across merchandising, gross margins, inventory & pricing, financial planning & financial budgeting , auditing and performance management for the 170-store, one of major TR fashion retailer, a private company whose annual sales total 120.000.000 TL. • Built a team from general to detailed planning based on robust analytics and management reports which lead to make a clear decision for Management Board as a member of Management Board. • Charted policies and procedures for all Merchandising steps of the Company in detail. • Implimented Oracle-based programmes as Merchandise Financial Plan , Assortment Plan, Forecasting, Replenishment and Allocation System. RESULTS: 2006 – 2010 • YTD: 96% of top-line sales • Sales : Growth 75 % in 4 years • Gross Profit : 42 % to 45.7% • Net Profit : 3.3% of sales to 6.6%, growth • LFL : 4% to 15 %

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