* Leading key strategic revenue growth projects within the company working with cross functions. ; * Leading revenue growth management (RGM) committee in which attends GM and key directors to decide upon future strategies. ; * Evaluating, monitoring the changing market conditions and providing with actionable recommendations * Leading SKU optimization study in order to cut the tail and increase overall profitability. * Leading COGS attack project which cuts excess expenses of SKU productions * Leading and driving pricing analyses to determine areas of pricing opportunity * Strategic pricing concepts in accordance with overall company strategy(Brand/SKU/Pack/Region/Channel/Assortment architecture) * Conducting pricing analyses to determine optimal pricing activities * Developing con-joint pricing simulations in order to find out optimal pricing levels by SKU.

/ Russia (www.efesrussia.ru) Marketing Department * Supporting key strategic projects within the company ; * Conducting pricing analyses to determine optimal pricing activities * Preparing and sharing periodical or ad-hoc pricing reports for cross functions including sales, brand marketing, trade marketing, finance etc. * Evaluating, monitoring the changing market conditions and providing with actionable recommendations * Leading the analyses of competitors' prices and pricing plans, consequently taking pricing actions accordingly * Leading pricing analyses to determine areas of pricing opportunity * Developing pricing policies and procedures, and templates * Strategic pricing concepts in accordance with overall company strategy(Brand/SKU/Pack/Region/Channel/Assortment architecture) * Developing and sustaining tools to reach market facts quickly and conveniently for marketing and sales colleagues (Price vs Volume share comparisons vs. competitors, shelf prices expecting by SKU 2 months and etc.) * Working with pricing simulations in order to find out optimal pricing levels by SKU.

* Analyzing, and preparing presentations which evaluate niche segments and growing trends in beer market and providing with recommendations. * Preparing pricing reports and actionable recommendations to assist senior management in making pricing decisions * Strategic pricing concepts in accordance with overall company * Setting targets in line with business strategies mainly for sales department(Distribution, volume/value share targets etc.) * Execution Developing and executing price increases in the system of new prices to SAP system during a price changing period. * Monitoring competitors' pricing strategies and preparing required analyses. * Controlling key account discounts. * Active using of Nielsen databases.

* Supporting and preparing marketing department integrated presentation for board meetings. ; * Market development & research analyses. ; * Total marketing department budget tracking and monitoring with co-operation of brand teams. * Ad-hoc reports and analyses to support senior management during decision taking processes.

* Working with agents, verifying marketing materials based on brand books. ; * Periodical brand performance reports. ; * Brand delisting in most efficient way, arranging final production amount and managing stocks. * Premium brands portfolio brand team support with daily works * Ad-hoc reports and analyses for premium brands. ; * Using SAP and analyzer intensively

As an award of being the winner of UCARI'09, working as an intern in Efes Moscow. At the end of internship, I and my group members prepared solutions to detected problems and presented a presentation to the board members.

the Sea Commerce Fleet department being intern

At Metro Cash & Carry Turkey Headquarter in the Fresh Food central purchasing department working as an intern throughout 2 months. During the internship, attending meetings with suppliers, visiting Metro Cash & Carry markets in İstanbul and assisting to daily office works of purchasing department.

International Business, Bachelor's Degree

Management Faculty, ECONOMICS AND MANAGEMENT