Promotion of the company’s website on the internet: SEO, PPC ( monitoring the work of contractors ). Writing texts, articles, news for the sites. Support for social networks (Instagram, Ok, Fb, VK). Launch and set up targeted advertising, cooperation with bloggers, organization free gifts, contests and various activities on social networks). Video development and editing for the website and social networks. Development of design layouts for outdoor advertising, printed materials, banners, booklets, catalogs , etc. Marketing research, traffic and attendance analysis, market and competitor analysis, company promotion strategy development. Development of various promotions and seasonal sales in salons and other promotional events. Product photos and placement on the site. Work with the site on Bitrix ( updating balances, adding products, sections, categories ). Track and analysis site statistics ( Google analytics and Yandex metrica). Planning and organization of advertising in the media and in the internet ( various internet portals, newspapers, magazines).

Elaboration planograms based on annual analytics and analysis for each product category. Development of design layouts for outdoor advertising, printed materials, POS-materials, leaflets, posters, the labels on the packaging, corporate style. Preparation of certification documents. Design development for the exterior design of stores. Work with advertising agencies. Provision up-to-date information on the trading network website (price promotions, news, etc.). Updating the old site, site development from scratch. Creation and maintenance of a loyalty program for employees. Participation in the development of promotions. Marketing research, competitor market analysis, creating a development strategy. Participating in conducting events timed to coincide with a new store openings.

Maintaining a corporate website, updating content; Maintaining pages in social networks (VK, Facebook, OK, Instagram) Preparation and implementation of marketing activities for the opening of new retail facilities (advertising in mass media (radio, TV), development of POS materials, organization of events, BTL events). Development of interior and exterior design of stores when opening new shopping facilities. Development and implementation of promotions and various advertising activities for buyers. Equipping existing (77) stores, new retail facilities with marketing paraphernalia, etc.

Work on interaction with organizations providing services for online promotion (SEO, PPC) companies. Organization of participation in conferences, seminars and exhibitions. Market research, market analysis of competitors, the development of strategies to promote the company. Management of corporate accounts in social networks: training content (text + graphic), placement, monitoring and analytics. Administration of the corporate website; Track and analysis site statistics ( Google analytics and Yandex metrica). Planning and organization of advertising in the media and on the Internet. Develop promotional materials, souvenirs and others.

economic department, specialty мarketing

Advert School

Motion Design School

Geekbrains

Geekbrains

Geekbrains, SEO - specialist

Coursera

"Internet marketing from A to Z»

Webcom Academy