Manage 20M$ revenue (x2 in 2 years)  Reporting to Turkey & Ukraine Country Manager, dotted line reporting to Menat VP.  Lead team of 19 people.(4 direct,15 indirect)  Manage strategy between Food Service and Retail Channel  Responsible for entire retail channel for all categories.(Dressing, soup, infant, dairy, canned, dry fruits ,spreadable)  Kicked off ‘Win in the Store’ program; developed visibility at trade via right settlement of must, planogram & distribution guidelines. Initiated the new merchandising partnership to build visibility and proper reporting structure of executions. Key Achievements & Projects:  In 1 year period revenue doubled with same contribution margin, WD increased +15pp,ND increased +4pp,Value Market share increased +10% Vs MAT LY. Launched 3 new categories.  Strong sales growth at Discounter Channel through thematic promotion planning as well as custom made set of condiment offers for special periods (new year, barbeque, BTS, etc.)  Company P&L, price structure/increase management, distributor yearly agreement.  Leading Trade Marketing, shopper marketing, agencies, NPD, S&OP processes.  Influencing & motivating distributor teams in achieving company goals.  Started the first local co-packing project flavored mayo, chili mayo, light mayo, chips sauces in Turkey.  Leading MEA Nuts project, production HUB Turkey.  Responsible for ATL/BTL investment execution and marketing budget split.  The Kraft Heinz Company Turkey Route to Market Project.  5 year distribution project in 3 phase ; New national distributor project , hybrid model (Nationals direct sales, Traditional trade national distributor), Nationals direct sales , Traditional trade regional distributors  Delicatessen project with sub distributor for (1000 new POS & 400K TL incremental sales)  Van sales project (1000 new grocery POS &420K TL incremental sales) Member of AMEA merger& acquisition leadership team for Turkey. Reporting market analysis and company reports to board for the 3 big Turkish FMCG company.  Leader of The Kraft Heinz Company Local Production Project.  Yonca Gıda local production started at March 17’ 1M unit mayonnaise produced. COGS decreased %11 percent, freshness increased %20 and lead time decreased %30.  Searching for 2nd local producer for Cheese category (Yörsan project)  Planters Nuts MENAT region production team leader (Tadim,Peyman,Pepsico)  Leader of the KHC Turkey social media communication project& media investment.  According to AMEA marketing team brief working with 3 big agency locally.  Responsible for time plan and execution plan for Youtube ad.  Started Nielsen CatMan project for the sauces category

Managing 70M$ revenue with P&L responsibility.  Responsible for National Accounts, E-commerce and National Distributor.  Lead Ferrero Field Team 84 People; 23 Sales Rep, 60 Merchandisers and 1 Key Account Executive.  Lead National distributor’s sales team (15 SR ,300 Merchandiser and area responsible.)  Working closely with marketing, finance, SC, production teams to deliver excellent customer service.  Ferrero Turkey Route to Market Project with Boston Consulting Group.  Member of BCG Ferrero Turkey RTM project team for 2020 vision. Key Achievements & Projects:  Leader of the organizational development for direct sales according to BCG vision, 50 Sales rep, 250 merchandiser, 1 key account executive, 2 customer service specialist, 2 finance specialist recruited in 9 months.  In one year signed new contracts with 10 national accounts for direct shipment without any revenue lost and service level increased up to %96.  Member of new logistics company project (Netlog & Polarxp) for direct sales.  Lead Ferrero My Perfect Store project/SAP retail excellence project with IT (Visited Scandinavia HQ 2 times for best practices)  Creator of Nutella overfill project (New sku 825G %10 free), generated 60M TL incremental sales without any promotion budget for NKA.  Listed Kinder Chocolate and Nutella to A101 and Kinder Chocolate to BIM generated 45M TL revenue.  Responsible for Direct Sales organizational development project with KPMG.

Managing 18M $ revenue with P&L responsibility.  Reporting to Sales Director.  Lead a team of 7 People; 4 Sales rep, 1 Key Account Executive , 2 National Distributor SR  Responsible for Nationals, Discounters, Top Locals, E-commerce.  Responsible for Hasbro Turkey National Distributor  Exploring, identifying, soliciting and commercializing new business opportunities via Corporate, Licensing and other new business beyond conventional channel.  Resourceful in trade activities execution and information updates.  Executing and maintaining in store merchandising standards.  Leading field sales operations and sales team.  Made Pre-school project visited 600 infant school with NAD sales team generated 500K TL revenue for Play-Doh.  Signed Migros central warehouse shipment agreement after that service level increased up to %90 percent and availability up to %83 percent.  Discounter activation for excess products 4 in&out (3 ŞOK+1 BIM) generated 3.2M TL revenue.  FBO shipment project for Play-Doh because of the extra import taxes. Collected full year forecast for all customers and locked full year sales with FOB(China factory delivery) 90M TL revenue. Saved 3M TL from

Managing 15M $ revenue with P&L responsibility.  Reporting to National Accounts Manager.  Lead a team of 15 People Sales reps.  Responsible for Migros, Tesco, Discounters, Real, Metro, Watsons, E-commerce.  Responsible for field sales team 20SR,150 push girls and merchandising agency.  Budget planning, tracking and forecasting.  Planning and creating yearly activities, implementing yearly strategies.  Improving customer communication, organizing yearly contracts.  Developing promotion strategy for the accounts to deliver top line growth.  Leading Henkel Global Sales Development Tool project in Turkey.  Implemented Henkel Global Sustainability project in Turkey (Hello World) generated 3M TL incremental sales and save 10K Euros for full insert page.  Started new merchandiser and push girl bonus system; with +3% bonus cost sales increased +10% for the selected POS.

Marketing BA