- Develop & implement short- & long-term strategy - Organizational transformation (structure, processes, controls, etc.) - GTM review and developing new strategy - Drive growth and shareholder value

>> Defining Holding strategy as a Group >> Cascading & breaking down Holding strategy into business strategies (Holding has 4 business lines: Retail, Restaurants / Hospitality, Distribution, Fast Food) >> Leading business and processes transformation (to international standards) - monthly business reviews - forecasting and planning - driving efficiencies & effectiveness >> Responsible for P&L and financial results of the Group

Companny assessment New Strategy definition (mid & long-term) Developing StartPlan and Operational Plans Transformation of the business >>> to become #1 on-the-go consumption channel (Food & Beverage)

PepsiCo Distribution & Contract Manufacturing Partner in Uzbekistan Excellent results delivered in 2020: +66% volume growth vs. LY +74% revenue growth vs. LY +153% EBITDA growth vs. LY Setting strong fundamentals for sustainable business growth and delivery of shareholder value and continuing the trend in 2021 as H1 milestone passed: +70% in volume vs. SPLY +77% in revenue vs. SPLY +60% in EBTDA vs. SPLY (as we invest heavily in our brands)

- Registration, Import and Distribution of Agriculture related materials - Developed short and long-term strategies; - Full business turnaround in 1 year and grew business by 50% YoY like per like basis; - Diversified and Developed Portfolio: o New Suppliers & Products for Crop Protection o Developed New Segment for the Company - Biological Crop Protection Products o Introduced Innovative Fertilizing suppliers and Products (Cosmocel, Brandt) o Developed Seeds business (both Professional and Hobby market) o Developed Professional tools segment (Fox Cutlery) - Built and Developed strong local Team - Developed first in the industry Go-to-Market strategy and successfully implemented leaving "no village / farmer without our product"

Direct overall activities and functions associated with P&L of the organisation, including evaluating performance and financial position. Build and lead highly skilled local team of 18 professionals. o Introduce new key business/management processes, including sales and marketing planning, product development, demand forecasting, monthly business review, and pricing/revenue management. o Credited with developing boutique own retail alcohol chain Alcorium from 2 to 32 within one and half years that resulted in increasing market leadership. o Uncovered and secured new business opportunities through the development of short/long term business development strategies that enhanced organisational productivity/profitability. o Interacted and communicated with potential partners and established/maintained multiple portfolios and strong/mutually beneficial associations. o Initiated value-added categories, including brown spirits, such as whisky/qualities, cognac/brandy, and rum.

Fully responsible for Company P&L. Developed and implemented management processes, including demand forecasting, planning, monthly business review, and product development meetings, marketing & trade activity evaluation, etc. o Contributed to the success of company progression through the maintenance of volume/market share within crisis environment, including local currency devaluation 2.5 times in 2014/15. o Efficiently incorporated and streamlined new processes, including trade and marketing activities evaluation that resulted in optimizing effectiveness and carrying out best possible benefits. o Identified new business streams by devising and implementing short/long term business strategies, while building highly expert local team of professionals.

Inaugurated management processes, including demand forecasting, monthly business review, and Product development meetings. Headed business magnitudes, including volume, revenue, and NOPBT by implementing sales/commercial programmes, PepsiCo commercial policy/terms of trade with distributors, and engaging in negotiations and projects with major clients. Oversaw all activities of financial management, including P&L, comprising financial/commercial magnitudes, month, quarter, and annual report, and revenue management. o Collaborated with CIS leadership team to execute best in-class business model for Caucasus as per legal country compliance that resulted in boosting up business expansion and category leadership. o Led and aligned the integration process of dairy business, including local production into PepsiCo business. o Improved product quality/availability against local produced goods by formulating and executing effective manufacturing/supply chain strategy considering economics/political factors with CIS team. o Applied PepsiCo multi-category sales strategy, new GTM model, and expansion plans, including portfolio, geography, and pricing that ensured maximum business outcome. o Facilitated CIS marketing team to create innovative marketing, communication, and operational plans that enhanced resources invested and supported business needs.

Translated global/regional strategy into consumer centric Caucasus cluster specific marketing strategy. Led marketing activities as per corporate guidelines, goals, and local legislation. Optimised strong relations with Eastern Europe operations to comply with group policies, including FIFO, product freshness, product integrity, and traceability. Delivered training and strong development plan to each marketing team member along with crafted all necessary policies/procedures to ensure implementation of all targets. o Fostered and Strengthened effective working relations with area, regional, and central marketing teams to ensure the implementation of global, regional and area guidelines. o Created price management model to reduce price, including analysing pricing, developing factors impacting price structure, and monitoring P&L (brand, company) monthly that achieved organisational profit targets. o Surpassed customer expectations and met consumer segment needs by devising brand portfolio strategy. o Controlled distributors in each of cluster countries to ensure the attainment of sales objectives

Duty Station: Baku, Azerbiajan - International Assignment •Develop and implement Brand strategy across the Area (9 markets) •Insure consistency of brand exposure across the markets •Contribute to achievement of Area Brand objectives •Develop direct reports (4 people) •Manage central development agency to satisfy end-market needs •Development of marketing toolkits for end-markets

Duty Station: Istanbul, Turkey - International Assignment - Develop appropriate retail dialogue strategy - Define communication touchpoints - Developing trade programmes - Assess business performance (own & competition) - Enhance effectiveness of developed trade programmes - Develop cycle activities for trade - Manage budget for trade programmes development

Duty Station: Istanbul, Turkey - International Assignment - Developing Premium portfolio strategy - Managing Premium portfolio of BAT Turkey - Managing brand support expenditures - People management & development

Duty Station: Baku, Azerbaijan. Secondment. •Develop and implement brand plans •Commission research, ensure brand issues are understood, corrective action identified •Recommend and manage all brand activities •Analyze market; identify possibilities for new brands development. Explore innovation to achieve competitive advantage •Control brand expenditure •Develop and coach direct reports •Manage external agencies Achievements: •2004 Caucasus sales volume increased by 164% vs. 2003 driven by both organic growth and successful launches of Global Drive Brands; •2003 Caucasus sales volume increased by 180% vs. 2002. Achievements: - 2004 Caucasus sales volume increased by 164% vs. 2003. - Successfully launched Global Drive Brand within Caucasus markets. - Promoted to the Baku head-quarters for secondment.

oDoubled sales volume and tripled sales value within 3 months on the basis of: oImproved distribution (implementing Direct Distribution); oRetail and HoReCa promotions (implemented retailer and barmen advocacy programs)

3 Projects managed (2 as management consultant & 1 as team leader) 3 Wine enterprises participated (1 in each year) Area of Responsibility & Accountabilities – Marketing oMarket analysis (local and potential export markets) oMarketing Potential Analysis (distribution, pricing, promotion); oRecommending Action Plan for further development of the company; oImplementation of the Recommendations; Achievements: osuccessful delivery of project; o85% of recommendations implemented, delivering significant improvement in business environment of 3 wine enterprises participated in the project during the 3 years

Major: International Relation and Law., Diploma with Honors

Major: International Relations/Political Science., Certificate of Recognition

rogenSI (UK), Certificate

On-line Training Program (BAT), on-line

UK (BAT), certificate

UK (BAT), n/a

Jordan, n/a